The Bachelor of Science in Business Administration with a Concentration in Marketing is designed to provide an in-depth understanding of marketing. Graduates of this program will find employment opportunities in both the public and private sectors, locally and around the world. The marketing concentration is designed to teach the student concepts and theories and then provide students an opportunity to apply their training when working with local businesses and organizations. Students will spend a substantial amount of time learning to use technology to solve specific marketing problems.

 

The BSBA with a concentration in Marketing is designed to provide an in-depth understanding of marketing.  Graduates of this program will find employment opportunities in both the public and private sectors, locally and around the world.  The marketing concentration is designed to teach students the concepts and theories in marketing, then provide an opportunity to apply their training when working with local businesses and organizations.  Students will spend a substantial amount of time learning to use technology to solve specific marketing problems.

 

Suggested Course Sequence

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First Year Fall Term 

·         ENGL 1101      DISCOURSE AND COMPOSITION (A) OR

          ENGL 1102      DISCOURSE AND COMPOSITION (B)

·         BUIS  1010      COMPUTER APPLICATIONS

·         GEP                FINE ARTS

·         GEP                SOCIAL SCIENCE

·         GEP                NATURAL SCIENCE

    TOTAL CREDIT HOURS:  15 – 17

 

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First Year Spring Term 

·         ENGL 1105      COMPOSITION AND ARGUMENTATION

·         BUXXELEC      BUSINESS ELECTIVE

·         BUOA 1150      SPREADSHEET APPLICATIONS OR

          BUOA 1170      DATABASE APPLICATIONS OR

          BUOA 1140      WORD PROCESSING OR

          BUIS   2100      INTRODUCTION TO INFORMATION SYSTEMS

·         BULW 2700      LEGAL ENVIRONMENT OF BUSINESS

·         GEP                NATURAL SCIENCE (WITH A LAB)

    TOTAL CREDIT HOURS:  16

 

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Second Year Fall Term 

·         BUAC 2010      INTRO TO FINANCIAL ACCOUNTING OR

          BUAC 1010      ACCOUNTING PRINCIPLES I

·         ECON 2201      PRINCIPLES OF MICROECONOMICS

·         MATH 1700      APPLIED FINITE MATH

·         BUMG 2900     PROF COMMUNICATION & DEVELOPMENT

·         BUXXELEC      BUSINESS ELECTIVE

    TOTAL CREDIT HOURS: 16

 

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Second Year Spring Term 

·         BUAC 2030      INTRO TO MANAGERIAL ACCOUNTING OR

          BUAC 1020      ACCOUNTING PRINCIPLES 2

·         MATH 1800      BUSINESS STATISTICS

·         ECON 2202      PRINCIPLES OF MACROECONOMICS

·         BUMK 3100      MARKETING PRINCIPLES

    TOTAL CREDIT HOURS: 15

 

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Third Year Fall Term 

·         BUMK 3300      CONSUMER BEHAVIOR

·         BUMG 3100      MANAGEMENT PRINCIPLES

·         BUMG 3550      QUANTITATIVE METHODS IN BUSINESS

·         BUFI    3450      MANAGERIAL FINANCE

·         GEP                 ETHICS 

    TOTAL CREDIT HOURS: 15

 

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Third Year Spring Term 

·         BUMK XXXX      MARKETING ELECTIVE

·         BUMK XXXX      MARKETING ELECTIVE

·         BUMG 3850      PRODUCTION/OPERATION MANAGEMENT

·         BUXX                BUSINESS ELECTIVE

·         GEP                 NON-WESTERN PERSPECTIVES 

    TOTAL CREDIT HOURS:  15

 

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Fourth Year Fall Term 

·         BUMK 4000      MARKETING MANAGEMENT

·         BUMK 3400      INTEGRATED MARKETING COMMUNICATIONS

·         BUMG 4850      BUSINESS POLICY

·         BUMK XXXX      MARKETING ELECTIVE

·         BUMK XXXX      MARKETING ELECTIVE

    TOTAL CREDIT HOURS: 15

 

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Fourth Year Spring Term 

·         BUMK 4250      MARKETING RESEARCH

·         BUMK 4995      MARKETING PRACTICUM

·         BUMK 4400      ENTREPRENEURIAL MARKETING

·         IDST    4490      SENIOR SEMINAR

.         GEP                 WESTERN PERSPECTIVE

         TOTAL CREDIT HOURS:  15

 

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Total Credit Hours Required - 120

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